White Hat SEO

In the realm of SEO ( search engine optimization ), it’s important to understand that there are many ways you improve your site ranking in search engines.

The methods that adhere to best practices and avoid trying to falsely manipulate natural SERP ( search engine results page ) positioning is known as White Hat SEO. These methods are also known as “natural SEO”, because they use techniques that follow best coding practices and are within the natural flow of SEO related work.